As a child I was witness to my mother’s immaculate aesthetic. I have vivid memories of her fussing over the 'bareeki' (detail) of the embroidery, or the right kind of 'turpayi' (a stitch specific to hemming), the finish in a kaaj (button loop) and more. The pursuit of perfection is my inheritance from my mother. As I entered motherhood, I noticed a lack of good quality clothes with an Indian aesthetic. And thus began the story of The Baby Label. I took it upon myself to dress my son in kurta pyjamas, for there is no garment more child-friendly than this easy, breezy pair of top and bottoms. My challenge was to liberate the kurta pyjama of the garishness that had taken over it in the past few decades. To bring back the simplicity to the kurta pyjama was not rocket science, the silhouette is inherently simple, but what was needed to make it belong to this century was playfulness. Finally I designed a few pieces which found an appreciative audience in friends and family. That was my cue to take the entrepreneurial journey with a tot in tow. The Baby Label, my second born, arrived in 2015.
In the short five years we have experimented on textile, designing, prints, tailoring, and grown with every hit and miss experience. The pursuit of perfection has taken me across India to source the finest fabric, chhipas (hand block printers), tailors, embroiderers to bring kurta pyjama that is modern and classic at the same time. While my first clients came from the pool of my family and friends, today The Baby Label can be spotted on children across the globe.